In any business, expansion is one of the measurements of its success.  Expansion would not happen if there are no distribution channels to reach the customers.  One of the ways to reach customers is through recruiting wholesale distributors who are located in strategic places to deal the products to the right customers.  A product could cover the whole town, region and nation because of the wholesale distributor.  Business expansion could give benefit to the manufacturers, wholesale distributors,  and consumers – for manufacturers and wholesale distributors, it gives them business; for consumers a new product means new choice and the more choices that they have the better it is for them to get the best product at the most reasonable price.